• 293 Citations
  • 7 h-Index
19982019

Research output per year

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Personal profile

Introduction

Pietro Zidda is full professor of marketing and management at the University of Namur (UNamur).

He is member of the Namur Digital Institute (NaDI) and of the Center for Research on Consumption and Leisure (CeRCLe), both at UNamur and of the Center on Consumers and Marketing Strategy (CCMS), a joint initiative of UCL and UNamur.

He studied business engineering/management sciences at the Université Catholique de Louvain (Mons Campus, FUCaM) and started his academic career as a researcher in retailing in Prof. Bultez' research group, then became ICM-fellow at the J.L. Kellogg Graduate School of Management (Northwestern University, USA). He obtained his doctorate in management from the Université Catholique de Louvain (Mons Campus, FUCaM) and the Intercollegiate Center for Management Science (ICM-CIM), with a dissertation on sampling designs for the calibration on store choice models.

His main research interests are consumers' store choice behaviour, store loyalty, and wine marketing. He has published among others in Journal of Retailing, Journal of Business Research, Journal of Retailing and Consumer Services, International Journal of Wine Business Research, Tourism Analysis, European Journal of Operational Research as well as in the proceedings of international conferences (Marketing Science, ACR, EMAC, AFM, EIRASS, AWBR, etc.)

He is regularly invited as guest professor by Belgian (Louvain School of Management, UCL) as well as foreign universities/business schools (Kedge Business School, Skema Business School, EM Strasbourg and Iéseg School of Management).

He has been twice head of the business administration department of the University of Namur (2008-2010 & 2015-2018), director of the Center for Research on Consumption and Leisure (CeRCLe) at UNamur, director of the Center on Consumers and Marketing Strategy (CCMS), and member of the executive committee of the Louvain School of Management (UCL), in charge of academic study programs.

 

Areas of expertise

Marketing models, store choice, store loyalty, retail management, wine marketing

 

External responsibilities

  • Member of the Jury of the Marketer of the Year (MOTY), Belgian Association of Marketing (BAM)
  • Member of the Executive Committee of the French Marketing Association (Association Française du Marketing), in charge of international relations
 

Awards

  • Emerald outstanding paper in International Journal of Wine Business Research (2007)
  • Best paper award - 3rd International Wine Business and Marketing Conference, Montpellier 2006
  • ICM-Fellow (Intercollegiate Center for Management Science, Brussels) - 1997-2000
 

Diplomas

  • Doctorate in management, 2000, Intercollegiate Center for Management Science (ICM, Brussels) & Université Catholique de Louvain (Mons Campus, formerly FUCaM), Belgium
  • Doctoral program (part), 1997-98, Kellogg Graduate School of Management, Northwestern University, USA
  • Master in management sciences ("Ingénieur de gestion"), 1993, Université Catholique de Louvain (Mons Campus, formerly FUCaM)
  • Certificate of Advanced Studies in Applied Computer Sciences, 1993, Université Catholique de Louvain (Mons Campus, formerly FUCaM)
 

Education/Academic qualification

Doctor of Business Administration, Université Catholique de Louvain (UCL)

Award Date: 30 Jun 1999

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Projects

Research Output

Revisiting Satisfaction with Collaborative Exchanges in the Sharing Economy

Mallarge, J., Decrop, A. & Zidda, P., Sep 2019, Handbook of the Sharing Economy. Belk, R. W., Eeckhardt, G. M. & Bardhi, F. (eds.). Edward Elgar Publishing

Research output: Contribution in Book/Catalog/Report/Conference proceedingChapter (peer-reviewed)

Are loyalty program members really engaged? Measuring customer engagement with loyalty programs

Bruneau, V., Swaen, V. & Zidda, P., 1 Oct 2018, In : Journal of Business Research. 91, p. 144-158 15 p.

Research output: Contribution to journalArticle

  • Typologie des pratiques collaboratives et profil des consommateurs collaboratifs

    Mallarge, J., Zidda, P. & Decrop, A., Jun 2017, La consommation collaborative : Enjeux et défis de la nouvelle société du partage. Bruxelles: De Boeck, p. de 51 à 80

    Research output: Contribution in Book/Catalog/Report/Conference proceedingChapter (peer-reviewed)

    Adoption of in-store mobile payment: Are perceived risk and convenience the only drivers?

    de Kerviler, G., Demoulin, N. T. M. & Zidda, P., 1 Jul 2016, In : Journal of Retailing and Consumer Services. 31, p. 334-344 11 p.

    Research output: Contribution to journalArticle

  • Activities

    Life Day - Baloise Insurance

    Pietro Zidda (Contributor)

    24 Nov 2016

    Activity: Participating in or organising an event typesParticipation in workshop, seminar, course

    Journée des cadres de l'Aide et Soins à Domicile - Hainaut oriental

    Pietro Zidda (Speaker)

    12 Dec 2014

    Activity: Participating in or organising an event typesPublic lecture/Debate

    Fidélisation et nouvelles technologies: Challenges pour l’entreprise et pour le client

    Pietro Zidda (Speaker)

    13 Nov 2014

    Activity: Talk or presentation typesOral presentation

    Statistical analyses of the CRIOC survey "Baromètre Prévention déchets 2014"

    Pietro Zidda (Consultant)

    Sep 2014Nov 2014

    Activity: Consultancy typesConsultancy

    Thesis

    Acceptabilité par le consommateur du SMS comme moyen de communication avec un distributeur: le cas du commerce alimentaire de détail

    Author: Neuberg, C., 2006

    Supervisor: Zidda, P. (Supervisor)

    Student thesis: Master typesMaster in Management

    Analyse de l'image des enseignes du commerce alimentaire de détail

    Author: Sine, A., 2002

    Supervisor: Zidda, P. (Supervisor)

    Student thesis: Master typesMaster in Management

    Analyse des stratégies de localisation des principales enseignes du commerce alimentaire de détail

    Author: Henrion, B., 2001

    Supervisor: Zidda, P. (Supervisor)

    Student thesis: Master typesMaster in Management

    Analyse du processus de choix des étudiants universitaires: le cas des études de master en gestion

    Author: Letecheur, L., 2010

    Supervisor: Zidda, P. (Supervisor)

    Student thesis: Master typesMaster in Management

    Application de la méthode de l'analyse conjointe dans le cadre du produit hôtel du Château de Namur

    Author: Amand, P., 2004

    Supervisor: Zidda, P. (Supervisor)

    Student thesis: Master typesMaster in Management