Nathalie Demoulin

  • 66 Citations
  • 1 h-Index
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  • 2 Similar Profiles
Loyalty cards Business & Economics
Mobile payment Business & Economics
Perceived risk Business & Economics
Customer perception Business & Economics
Loyalty Business & Economics
Proximity Business & Economics
Social benefits Business & Economics
Purchase Business & Economics

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Research Output 2005 2016

  • 66 Citations
  • 1 h-Index
  • 2 Conference contribution
  • 1 Article

Adoption of in-store mobile payment: Are perceived risk and convenience the only drivers?

de Kerviler, G., Demoulin, N. T. M. & Zidda, P., 1 Jul 2016, In : Journal of Retailing and Consumer Services. 31, p. 334-344 11 p.

Research output: Contribution to journalArticle

Mobile payment
Perceived risk
Social benefits

Investigation of the effect of loyalty card membership levels on customers' perception of benefits and on their loyalty

Mallargé, J., Demoulin, N. & Zidda, P., 2011, Proceedings of the 18th International Conference on Recent Advances in Retailing and Consumer Services Science (EIRASS), San Diego, USA, July 15-17.

Research output: Contribution in Book/Catalog/Report/Conference proceedingConference contribution

Customer perception
Loyalty cards
Behavioral loyalty

On the differences between loyalty card adopters and nonadopters: The case of a new loyalty program in the grocery retail market

Zidda, P. & Demoulin, N., 2005, Proceedings of the 35th European Marketing Academy (EMAC) Conference, Milan, Italy, May..

Research output: Contribution in Book/Catalog/Report/Conference proceedingConference contribution