Projects per year
Personal profile
Introduction
Jérôme Mallargé obtained his Bachelor’s degree in economics and management in 2008 and graduated in management (Master’s degree) in 2010 both from the University of Namur.
Former project manager in the banking sector (business engineering projects), he is now researcher in the Business Administration department of the University of Namur on a “Germaine Tillion” project (Walloon Region). Jérôme acts as co-manager of the project that is conjointly governed with the University of Mons (UMons). The research project deals with social innovation by means of a new bike sharing system.
Jérôme Mallargé is doctoral student in marketing under the guidance of Profs. P. Zidda and A. Decrop. His research interest is mainly on collaborative consumption. He is member of the Center for Research on Consumption and Leisure (CeRCLe-UNamur). He is also member of the Center on Consumers and Marketing Strategy (CCMS), the marketing interuniversity research center of the University of Louvain (UCL) and the University of Namur.
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tourism
Earth & Environmental Sciences
Loyalty programs
Business & Economics
Loyalty cards
Business & Economics
Tourism
Business & Economics
Customer perception
Business & Economics
Store loyalty
Business & Economics
Loyalty
Business & Economics
world
Earth & Environmental Sciences
Network
Recent external collaboration on country level. Dive into details by clicking on the dots.
Projects 2014 2014
- 1 Active
SHAREABIKE: Système communautaire intelligent pour le partage de vélos
MALLARGE, J., Godart, J. & ZIDDA, P.
1/07/14 → …
Project: Research
Research Output 2011 2019
Revisiting Satisfaction with Collaborative Exchanges in the Sharing Economy
Mallarge, J., Decrop, A. & Zidda, P., Sep 2019, Handbook of the Sharing Economy. Belk, R. W., Eeckhardt, G. M. & Bardhi, F. (eds.). Edward Elgar PublishingResearch output: Contribution in Book/Catalog/Report/Conference proceeding › Chapter (peer-reviewed)
“Couchsurfing has made me a better person and the world a better place”: the transformative power of collaborative tourism experiences
Decrop, A., Del Chiappa, G., Mallargé, J. & Zidda, P., 2 Jan 2018, In : Journal of travel and tourism marketing. 35, 1, p. 57-72 16 p.Research output: Contribution to journal › Article
tourism
world
Tourism
society
economy
Typologie des pratiques collaboratives et profil des consommateurs collaboratifs
Mallarge, J., Zidda, P. & Decrop, A., Jun 2017, La consommation collaborative : Enjeux et défis de la nouvelle société du partage. Bruxelles: De Boeck, p. de 51 à 80Research output: Contribution in Book/Catalog/Report/Conference proceeding › Chapter (peer-reviewed)
Les bénéfices perçus d'une participation à un programme de fidélité influencent-ils la fidélité des clients à l'enseigne ? Le cas des programmes de fidélité multi-segments
Demoulin, N., Zidda, P. & Mallargé, J., 2012, Proceedings of the 28e Congrès International de l'Association Française du Marketing (AFM), Brest, France, May, 9-11.Research output: Contribution in Book/Catalog/Report/Conference proceeding › Conference contribution
Which benefits to provide to customers to enhance their satisfaction towards loyalty programs and their store loyalty? The particular case of hierarchical loyalty programs
Zidda, P., Demoulin, N. & Mallargé, J., 2012, Proceedings of the 41st European Marketing Academy (EMAC) Conference, Lisbon, Portugal, May 22-25.Research output: Contribution in Book/Catalog/Report/Conference proceeding › Conference contribution
Store loyalty
Loyalty programs
Perceived benefits
Apparel industry
Participation
Activities 2015 2015
- 1 Participation in conference
EMAC 2015
Jérôme Mallarge (Participant)26 May 2015 → 29 May 2015
Activity: Participating in or organising an event types › Participation in conference