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Personal profile


Jérôme Mallargé obtained his Bachelor’s degree in economics and management in 2008 and graduated in management (Master’s degree) in 2010 both from the University of Namur.

Former project manager in the banking sector (business engineering projects), he is now researcher in the Business Administration department of the University of Namur on a “Germaine Tillion” project (Walloon Region). Jérôme acts as co-manager of the project that is conjointly governed with the University of Mons (UMons). The research project deals with social innovation by means of a new bike sharing system.

Jérôme Mallargé is doctoral student in marketing under the guidance of Profs. P. Zidda and A. Decrop. His research interest is mainly on collaborative consumption. He is member of the Center for Research on Consumption and Leisure (CeRCLe-UNamur). He is also member of the Center on Consumers and Marketing Strategy (CCMS), the marketing interuniversity research center of the University of Louvain (UCL) and the University of Namur.

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Projects 2014 2014

Research Output 2011 2019

  • 16 Citations
  • 1 h-Index
  • 3 Conference contribution
  • 2 Chapter (peer-reviewed)
  • 1 Article

Revisiting Satisfaction with Collaborative Exchanges in the Sharing Economy

Mallarge, J., Decrop, A. & Zidda, P., Sep 2019, Handbook of the Sharing Economy. Belk, R. W., Eeckhardt, G. M. & Bardhi, F. (eds.). Edward Elgar Publishing

Research output: Contribution in Book/Catalog/Report/Conference proceedingChapter (peer-reviewed)


Typologie des pratiques collaboratives et profil des consommateurs collaboratifs

Mallarge, J., Zidda, P. & Decrop, A., Jun 2017, La consommation collaborative : Enjeux et défis de la nouvelle société du partage. Bruxelles: De Boeck, p. de 51 à 80

Research output: Contribution in Book/Catalog/Report/Conference proceedingChapter (peer-reviewed)

Les bénéfices perçus d'une participation à un programme de fidélité influencent-ils la fidélité des clients à l'enseigne ? Le cas des programmes de fidélité multi-segments

Demoulin, N., Zidda, P. & Mallargé, J., 2012, Proceedings of the 28e Congrès International de l'Association Française du Marketing (AFM), Brest, France, May, 9-11.

Research output: Contribution in Book/Catalog/Report/Conference proceedingConference contribution

Which benefits to provide to customers to enhance their satisfaction towards loyalty programs and their store loyalty? The particular case of hierarchical loyalty programs

Zidda, P., Demoulin, N. & Mallargé, J., 2012, Proceedings of the 41st European Marketing Academy (EMAC) Conference, Lisbon, Portugal, May 22-25.

Research output: Contribution in Book/Catalog/Report/Conference proceedingConference contribution

Store loyalty
Loyalty programs
Perceived benefits
Apparel industry

Activities 2015 2015

  • 1 Participation in conference

EMAC 2015

Jérôme Mallarge (Participant)
26 May 201529 May 2015

Activity: Participating in or organising an event typesParticipation in conference