Ivan Jureta holds the Senior Researcher (Chercheur qualifié) position with the Belgian national research fund (Fonds de la Recherche Scientifique – FNRS, Brussels) and is Associate Professor with the Department of Business Administration, University of Namur. His principal research interest is in method engineering and method automation, focusing on the elicitation, modeling and analysis of knowledge that human experts apply in problem solving and decision making, the engineering of ontologies and processes capturing that knowledge, and the automation of the said processes. This interest falls within the various research fields concerned with the transfer, preservation and automation of knowledge. Ivan is the author of "Analysis and Design of Advice" (Springer, 2011), has published over 50 research papers on these topics within the fields of requirements engineering, business analysis, and conceptual modeling of information systems, and serves on scientific committees of the International Conference on Advanced Information Systems Engineering (CAiSE), and the International Conference on Conceptual Modeling (ER). He has organized and chaired the series of International Workshops on Modeling and Reasoning for Business Intelligence (MORE-BI), held in Brussels in 2011 and Florence in 2012. In parallel, Ivan is involved with several startups at CxO level and have held lead roles in Product Design for web and digital services that today serve more than 500.000 people every day.