Centre for Research on Consumption & Leisure

  • 5000

    Belgium

Research Output

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Working paper
Working paper

Online Consumer Learning: An exploratory study of brands’ objectives and consumers’ perceptions

Steils, N., Decrop, A. & Crié, D., 2013, (LSM Working Paper Series).

Research output: Working paper

The impact of product packaging on brand image: Implications for new product development

Pantin-Sohier, G. & Decrop, A., 2007, Birmingham : Thought Leaders International Conference on Brand Management, Birmingham Business School.

Research output: Working paper