Research Output 1998 2020

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Working paper
2013

Online Consumer Learning: An exploratory study of brands’ objectives and consumers’ perceptions

Steils, N., Decrop, A. & Crié, D., 2013, (LSM Working Paper Series).

Research output: Working paper

Exploratory study
Consumer learning
Consumer perceptions
Online courses
Peers
2003

The influence of product class on the effectiveness of comparative advertising

Decrop, A., Abs, S. & Ries, T., 2003, Glasgow, UK: 32nd EMAC Conference.

Research output: Working paper