Let's talk about Services

Steils, N. (Speaker)

Activity: Participating in or organising an event typesParticipation in workshop, seminar, course

Description

Abstract: A product’s success strongly depends on how consumers learn to use it. This paper investi-gates such learning processes in online settings. A qualitative exploratory study based on the content analysis of a corpus of online courses (BtoC, Peer to Peer, contextualized and decon-textualized courses) and on a series of semi-structured interviews is conducted in order to un-derstand companies’ objectives and consumers’ perception regarding online courses. Results, presented through a conceptual model, namely show that informants tend to prefer contextualized courses developed by peers.
Period28 Nov 201329 Nov 2013
Event typeConference
LocationAntwerp, Belgium