ISMD 3rd International Conference

Steils, N. (Speaker)

Activity: Participating in or organising an event typesParticipation in workshop, seminar, course

Description

Ce congrès offre une grande variété de sessions. Les chercheurs dont les propositions ont été sélectionnées par le Comité Scientifique International viennent de nombreux pays. Le congrès est ouvert aux chercheurs expérimentés ainsi qu’aux jeunes chercheurs. La liste des thématiques proposées est non limitative. Les présentations se font en français ou en anglais. Abstract: A product’s success strongly depends on how consumers learn to use it. This paper investi-gates such learning processes in online settings. A qualitative exploratory study based on the content analysis of a corpus of online courses (BtoC, Peer to Peer, contextualized and decon-textualized courses) and on a series of semi-structured interviews is conducted in order to un-derstand companies’ objectives and consumers’ perception regarding online courses. Results, presented through a conceptual model, namely show that informants tend to prefer contextualized courses developed by peers.
Period23 Oct 2013
Event typeConference
LocationLille, France

Keywords

  • Consumer learning
  • E-Learning
  • Andragogy
  • Consumer behaviour