Eden Doctoral Seminar on Consumer Behaviour

Steils, N. (Participant)

Activity: Participating in or organising an event typesParticipation in workshop, seminar, course

Description

The aim of this course was to be an introduction in how to do consumer behavior. It focused on evaluating papers, preparing research ideas, and developing them into research proposals in four important areas of consumer research: self-control, social identity, consumer decision making, and consumer culture theory.
Period2 Dec 20136 Dec 2013
Event typeSeminar
LocationBruxelles, EIASM, Belgium