43rd European Marketing Academy (EMAC) Conference, Valencia, Spain

Zidda, P. (Speaker)

Activity: Participating in or organising an event typesParticipation in conference

Description

Why do customer attitudes towards loyalty programs matter a lot? (co-authored with Virginie Bruneau)
Period3 Jun 20146 Jun 2014
Event typeConference
LocationValencia, Spain

Keywords

  • loyalty programs
  • attitudes
  • qualitative research