43rd European Marketing Academy (EMAC) Conference, Valencia, Spain

Activity: Participating in or organising an event types › Participation in conference

Description

Why do customer attitudes towards loyalty programs matter a lot? (co-authored with Virginie Bruneau)
Period3 Jun 2014 → 6 Jun 2014
Event typeConference
LocationValencia, SpainShow on map

Keywords

  • loyalty programs
  • attitudes
  • qualitative research

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