35th European Marketing Academy (EMAC) Conference

Zidda, P. (Contributor)

Activity: Participating in or organising an event typesParticipation in conference

Description

On the differences between loyalty card adopters and nonadopters: The case of a new loyalty program in the grocery retail market with N. Demoulin (IESEG School of Management, Lille, France) This research focuses on differences between adopters and n
Period23 May 200626 May 2006
Event typeConference
LocationAthens, Greece