33th Annual Conference of the European Marketing Academy, EMAC, May 2004, Barcelona.

Nisol, P. (Contributor)

    Activity: Participating in or organising an event typesParticipation in conference


    Beyond Promotion-Based Store Switching: Antecedents And Consequences Of Systematic multiple Store-Shopping with K. Campo and E. Gijsbrechts
    Period20 May 200423 May 2004
    Event typeConference