32nd European Marketing Academy (EMAC) Conference

    Activity: Participating in or organising an event typesParticipation in conference


    On a Probabilistic Approach to the Problem of Consumers' Willingness-to-Pay Estimation with N. Sinigaglia (CREER, Catholic University of Mons, Belgium) This paper presents a probabilistic contingent valuation method for the estimation of consumers'
    Period20 May 200323 May 2003
    Event typeConference
    LocationGlasgow, UK (University of Strathclyde)Show on map