30ème Congrès international de l'Association Française du Marketing (AFM), Montpellier, France

Zidda, P. (Speaker)

Activity: Participating in or organising an event typesParticipation in conference

Description

Why do customer attitudes towards loyalty programs matter a lot? (co-authored with Virginie Bruneau)
Period14 May 201416 May 2014
Event typeConference
LocationMontpellier, France

Keywords

  • loyalty programs
  • store loyalty
  • attitudes
  • qualitative research