30ème Congrès international de l'Association Française du Marketing (AFM), Montpellier, France

Activity: Participating in or organising an event types › Participation in conference

Description

Why do customer attitudes towards loyalty programs matter a lot? (co-authored with Virginie Bruneau)
Period14 May 2014 → 16 May 2014
Event typeConference
LocationMontpellier, FranceShow on map

Keywords

  • loyalty programs
  • store loyalty
  • attitudes
  • qualitative research

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