13th International Conference on Recent Advances in Retailing and Consumer Services Science

    Activity: Participating in or organising an event types › Participation in conference

    Description

    On the impact of loyalty cards on store loyalty: Does customers' satisfaction towards rewards matter ? with N. Demoulin (IESEG School of Management, Lille, France)
    Period9 Jul 2006 → 12 Jul 2006
    Event typeConference
    LocationBudapest, HungaryShow on map