13th International Conference on Recent Advances in Retailing and Consumer Services Science

    Activity: Participating in or organising an event typesParticipation in conference


    On the impact of loyalty cards on store loyalty: Does customers' satisfaction towards rewards matter ? with N. Demoulin (IESEG School of Management, Lille, France)
    Period9 Jul 200612 Jul 2006
    Event typeConference
    LocationBudapest, HungaryShow on map